Searches:This refers to monthly estimated searches for this keyword.For my case Gardening books, there are 4,023 searches per month.

Traffic: Here this tells me of the amounts of clicks/visits I will get when I rank on the first page of the search result.

Generally speaking, in this case the sites ranking on the first page for keyword “Gardening books” will receive 686 clicks/visits.

Let us click competition and get details of the research to understand that better.This means all these sites ranked on this page can get 686 clicks.

But, this figure is a guide for those ranking on page one. Other factors like position in the rank (the higher, the better), knowledge and trust of site owner (Amazon a known and trusted brand), existence of profile image of site owner (picture gives trust to people) also play well in getting your site visited or clicked. Another factor is the relevance of the site to what the researcher is looking to find. If keywords are used improperly to rank high, but they are not relevant to the search, they will work against the business.

Looking at our example, we can see who or which sites we are competing for this keyword and decide whether it is worth going for it.

Competition:Below is a display of how many sites are competing for that keyword. For our case, it is 475 other sites which is a lot for a new business with no name yet in the market.

Better to go for keywords with under 400 competitions.

I will talk about the Article Power and the PPC power later on but for now let us look down on the list to find a less competitive keyword.

I like “Gardening tools beginners” found further down in the list

Is it a keyword phrase one to go after as high ranking keyword phrase?

• It receives a monthly search of 100 this is the minimum to go for unless you are in a very new niche. So this works quiet positive for us
• It is likely to get 17 or more monthly clicks
• It has a 6.7 article power and
• It has a 7 PPC power
• Only 23 websites are targeting this keyword phrase which is excellent

No, it is not a good keyword because the phrase lacks the Preposition “for”. If you use it as one of the keywords for your article it will not rank well either.

Let us now insert that proposition and see what we get we now enter “Gardening books for beginners”

Results, based on the explanations made earlier, it is brilliant.We have now found our high ranking keyword. It receives 121 monthly traffic, 21clicks, has 7.6 article power and 7 PPC power.