Google search engine and WA keyword tools
Let us now look at Article power and PPC power
This is telling me about articles ranking. It does not have to be an article it can be my page or post rank. This means that my article, page or post will be compared to that writen by others for strengths.The higher the article powers, the better for my business. Nice to aim for article power of 8 or more as solid article power
Let us look at the Article powers of the different keywords phrases
Gardening tools beginners
Gardening tools for beginners
Here I have the highest as 7.6 and is for the keyword Gardening tools for beginners. This is good as I am not using article power as a determinant for choosing this keyword.I already have a high ranking keyword and this Article power are not bad at all.
The difference between this and Article power is that this refers to paid advertisements, Pay per click power.Popular PPCs are those from Google Adwords.So our case our PPC power is 7 which is higher than that of keyword Gardening books, but equal to that of Gardening tools beginners.
In conclusion, when deciding on my keyword I use “Competition” to determine how good that keyword is. If I want more help then use Article power to aid my decision
Here, my highest is 7.6 and is for the keyword Gardening tools for beginners. This is good as I am not using article power as a determinant for choosing this keyword.I already have a high ranking keyword and this Article power is not bad at all.
Using the Dig tool
Sometimes I will find keywords I like or are interested in but the market is saturated, they have too many searches, low PP power and Article power.
For example if “Vegetable Gardening Books” was saturated I can drill further to find a good keyword by clicking Dig. Here I get “Container gardening books” as a keyword after that drill, it is better and high ranking keyword compared to Vegetable gardening book. It has only 138 competing sites for that keyword.
This keyword can be used in an article for my web content or as one of the keywords for Google Adwords.