STEP 3. CHANGE THE META TITLE AND DESCRIPTION

As you can see, the keyword I found for this particular post was all I wrote for the title with a few words written after it. At the time I thought it was great but after being here for so long I now understand what might make people click onto a post from what is written in the meta title.

You should keep the original keyword in your new meta title which here would be "The best of sports bras" (WHAT WAS I THINKING, LOL) and try to make it more visually appealing and easier to read to make readers want to click on it.

With the Meta description, I just delete the whole of what was there and completely rewrite it, but you can also just add to what is already there if you have room.

LIKE SO....

As you can see I have completely changed the whole meta description and kept the keyword in the title but tried to write it so it would get more clicks...only time will tell.

STEP 4. CHECK ALT TAGS ON IMAGES

Now This one I am unfamiliar with and to be honest I don't know If I am doing it right so If you have any tips on writing the alt tags for images on a post then please help me out. This is what I do with them though.

Check all your images and make sure they all have an alt tag written in there, all I do though is write down what is in the image without putting the keyword into it. I really don't know if this is the correct way to do it so any help with that is much appreciated.

THE NEXT STEPS ARE ON THE NEXT PAGES

like if you like and comment if you need help :)

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anja1111 Premium
Hi Matthew, in answer to your question about using ALT in images: the ALT text is what people see who can't see images. It is a text description of your image and the bots of Google see this too. It is generally recommended to use your keyword in at least one image, of course use it in a way that looks pleasant and natural. It increases your ranking if you do. But don't just stuff the keyword in each ALT text, because that will be noticed by Google too. Google uses your ALT text to index your picture as well, so be descriptive and if possible use the exact keyword 1 time and matching keywords to the other images you have, so it's clear to Google what it's all about.

Thank you for your training, it's a nice read and a great idea. Only I don't see why I would change the date in Wordpress, because in your sitemap Google is going to be notified that you made changes, the robots will then re-index your post and rank it again if there are lots of changes. Changing the date isn't going to work. If you act as if it is a newer post, you will also have a duplicate content issue, which you want to avoid. You don't need to do that :) Google does mention the post date in the search results only if you allow that in your meta's and it's recommended not to do that, because it takes space and you rather use that space for your meta description text :)
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Bibian2 Premium
That is great Shwni. Very informative
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Shwni Premium
@Bibian2
cheers
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LouisaB Premium
Shawn, Awesome training. I really need to clean up my old post, and bring them back to life.As a few didn't show no sign of life anyway.
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NickV1 Premium
Thank you good training
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IfeomaChinae Premium
Thanks for this training.
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