Compliance with the EU directives induces some basic steps:

1. Work out what cookies your site sets

2. Work out what they are used for

3. Tell your visitors why and how you use cookies

4. Give them a choice to accept/control their own.

For some it might be necessary to do a cookie audit. Since some cookies are not compliant with European laws and infringing the privacy of your viewers and clients. You can google for them according to your needs.

Tip:

This being said, always add an 'unubscribe'or 'manage your subscriptions' button or link to your mails. It is part of European law and customs. And adds to your notoriety.