How to write an email that people will actually read
1-Just write and write quickly. Don't hesitate. Your excitement will show more that way. Let it all out.
2-Keep it short. Don't write long and boring emails. Everyone is busy.
3-Ask them questions. Make them feel like you care.
4-Be authentic and use your own style. That will help you gain trust with your readers.
5-Be original with your greetings. Don't automate them. Real greetings make your readers feel special.
IE: Greetings from Montreal!
6-Use the word "you" as much as you can. It's one of the most convincing words in the dictionary, don't you think?
7-Don't "market" to your customers, talk to them.
8-Show your personality by using your own vocabulary.
9-Show your readers that you "love" them as you would show your friends.
Happy emailing!