Your emails need to attract attention just like headlines do.
Here are some tips on how to grab your readers attention and get that email opened.
1-Use very powerful words. Emotional words attract attention and hit people in the heart. They make them curious and almost give them no choice to want to open that email.
2-Use numbers, odd numbers are even better. They catch the eye and give the message that your email is filled with valuable information.
IE: 11 Reasons Why it Rocks to be a Blogger
3- Make your readers curious by using "weird" words. Step out of your comfort zone. Put yourself in your readers shoes. Ask yourself what words would make you curious enough in a title that YOU would want to open the email.
4-Pin point mistakes. Everyone gets intrigued by common mistakes. No one wants to make them and are willing to learn about getting better and avoid looking silly.
5-Keep it simple and "to the point". Be specific. Make sure that your title is clear and that readers know exactly what they will be getting from reading your article. Lists are always a winner.
6-Be different and test the waters. Don' be afraid to stand out. Again, step out of your comfort zone.
7-Follow the leader. Subscribe to your favorite blogger's email lists. Check out what they are writing in their headlines.
8-Create a relationship with your readers. Make it so that they recognize your name and look forward to receiving your email. Even if your title isn't that "hot", they WILL open it because they trust you.