A landing page is simply a page that people land on. This page could be a page within your website, an article, or a page within someone else's website...any page really.

In email marketing, we call landing pages squeeze pages. They are essentially the same thing, but have a bit different purpose. The main difference is that with a squeeze page, you are not trying to sell anything. The entire purpose of the page is to get someone to sign-up to a form on your site...getting them onto your mailing list.

To become good at email marketing, you ideally want to send people that click on your ad to a targeted landing page on YOUR OWN website. The reason for this is that if you have your own site, you can can create highly targeted landing pages that focus on the exact audience and exact keywords you are promoting to.

Having your own landing pages also gives you the freedom to test, add analytics, and to refine your pages so they convert at an optimal rate.

Below is a tutorial outlining the critical components of a successful landing page.

Components of a Landing Page

This tutorial gave you a run through of landing pages. However, you are not creating a review page when you are email marketing...you are creating a page with the full intent of collecting an email address versus trying to sell something.

Below is an example of a Squeeze page:

A headline is typically the first thing people see when they visit your squeeze page. This is very important as you don't have much time to attract someones attention. If you are relevant, that is, include the exact keywords from the original search within your headline, you are going to get people reading more...and thus converting at a higher rate.

(2) Offer

Your offer is the next component. This could be anything, from a guide, to a newsletter, to a set of videos. The key is to make your offer enticing. If people are not excited about signing up to your list to get something, they won't.

(3) Opt-in Form

This is where you collect the name and email addresses (and possible other details) of your page. This is the sole purpose of this page. To GET PEOPLE ON YOUR LIST! The location of the form is not critical, it just needs to be obvious what the intention of the page is: an exchange of an email address for something that has perceived value to the vistior.

The following are a couple of other resources that you should read over.

Writing Good Sales Copy

How to Setup a Website

Remember the flow of a successful email marketing campaign.

Relevant Keyword --> Relevant Ad --> Relevant Squeeze Page w/ Offer -> Person Signs up to your mailing list

The Squeeze Page component is critical! If you want to be successful with PPC marketing, become proficient at building landing pages.