3. Pop-ups must be captivating.

Nowadays, people on the internet have a very short attention span. You’ve probably heard of Microsoft’s study concerning human’s attention span. This study concluded that it had dropped from 12 seconds in 2002 to just 8 seconds in 2013. After this study, plenty of jokes were made about our attention span, saying it’s a second shorter than a goldfish.

So, taking into account the first two points already mentioned, once you target your visitor’s full attention, captivate him!

These 4 seconds the pop-up is in front of our visitor are valuable. Due to the small attention span, you must view this ability of getting your call to action across to your reader as the peak in your interactions with him. All the rest was just preparation to get our visitor to this point, to get him make this decision. Try to make the most out of these seconds. Please, pleaseee don't waste your pop-up with dull sentences.

Wrapping up:

You have this tremendous tool! Once you have a reader on your site, you can have their full attention driven to your call to action! Hey, that’s powerful!

So please, use this tremendous tool called: pop-up, welcome gate, slide-in, whatever you want to call it… wisely!

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Did you know pop-ups were this powerful? Tell us in the comment box below how has your experience been with pop-ups. Do you have an additional point you would like to share with all of us? That comment box is all yours.

You could also enjoy some everyday life illustrations of how annoying pop-ups can be. Click here to check them out.