Data Base email marketing

First of all some basic email housekeeping issues to cover.

1} Email marketing is covered by the Anti Spam laws in your country and penalties are harsh so you should be aware of the rules before you start any campain.
My basic rule is that customers that have contacted you and provided an email address for future contact are valid targets with an exception. If a customer has contacted you about Farm Machinery you can not email them about Icecream. OK? let's move on.

2} A customer list is possibly your greatest asset. It can return you income every month for years to come. The Golden rule has always been a $1 return per customer from a good list.
So 2000 on the list can return you $2000 every month. Take this with a degree of salt because there are al lot of if's and but's.

3} Customer touch is well known as a great way to maintain active partisipants in those with which you market. Without regular contact we stand every chance of losing everything we have worked so hard to gain. Email is by far the the easiest and cheapest method to do this.
Other ways include, telephone contact, SMS, Facebook marketing, face to face etc

Next after you build a list and sending