The power of scroll - above the fold

First, focus on your ‘above the fold’. If you’re unfamiliar with the term, it is the upper part of your post/front page readers can see without scrolling down.

Most online users scroll up and down looking for valuable information. Above the fold is important because only 20% of online users read below the fold.

Think of it as a carrot that will entice your visitors to read further. Include the following crucial and recommended elements in your ‘above the fold’:

  • Crucial: Provide information you hinted in your effective headline (the main keywords) – announce that detailed explanations follow in the rest of your post and get them to scroll down,
  • Recommended: Briefly present additional details that your readers find useful (secondary keywords) and elaborate on these below the fold,
  • Recommended: A graphic element (photo, diagram, illustration, infographic…) to make it more appealing.

It goes without saying, your identity elements (logo, site name and navigation) should be visible on top.



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Judy-B Premium
This was great training and memorable. I liked that analogy with the favorite movie. Thank you. :)
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MudreM Premium
I love it too. I hope it's something to remember.
Thanks!
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2Al Premium
Important training about content. Thank you for sharing.
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MudreM Premium
You're very welcome.
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Debbi26 Premium
This is really good training covering all the elements of writing traffic grabbing content. Thank You. ~Debbi
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MudreM Premium
Thanks a lot Debbi! I appreciate it.
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KatieMac Premium
Nice tutorial and great points to remember thank you
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MudreM Premium
Thank you.
Cheers Katie.
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AlejandraB Premium Plus
Great content on this training Mudre, thanks for sharing.
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MudreM Premium
My pleasure Alejandra.
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