The power of scroll - above the fold

First, focus on your ‘above the fold’. If you’re unfamiliar with the term, it is the upper part of your post/front page readers can see without scrolling down.

Most online users scroll up and down looking for valuable information. Above the fold is important because only 20% of online users read below the fold.

Think of it as a carrot that will entice your visitors to read further. Include the following crucial and recommended elements in your ‘above the fold’:

• Crucial: Provide information you hinted in your effective headline (the main keywords) – announce that detailed explanations follow in the rest of your post and get them to scroll down,
• Recommended: Briefly present additional details that your readers find useful (secondary keywords) and elaborate on these below the fold,
• Recommended: A graphic element (photo, diagram, illustration, infographic…) to make it more appealing.

It goes without saying, your identity elements (logo, site name and navigation) should be visible on top.