Scheduling Content Creation

So far we have talked about the value of quality content as it relates to our marketing strategies and some suggestions on how to keep our eye on marketing funnels and ideas creation. To make all the foregoing possible, is quite a task. It could be impossible if we don’t implement the next important strategy, a content writing calendar. Scheduling is necessary, regardless of who are the writers, a one person department, like many of us, or a large publishing firm with a team of creators. How can we single-entity writing department apply the key principles of scheduling?

Here are some ideas:

A complex calendar incorporating the SEO and Social Media processes

Pic courtesy of moz.com

Naturally, a more complex editorial calendar is needed if you are going to contract out the writing of the marketable content. You will need to keep track of deadlines and various other factors such as payment for the jobs, etc. There are many on-line tools that you can use to create a workable schedule. This schedule could also incorporate the ideas creation aspect of our planning.


Breaking Up the Process

What can help us to successfully schedule content writing that is marketable is to break up the process into manageable chunks. I did not write this training all in one sitting. My brain would have been fried if I had. The process should look a little like the following list:

    • Do some research – You’ve been doing this through Google Alerts and your information collecting file
    • Write a basic outline on the topic
    • Flesh out the outline
    • Rewrite the post into a readable copy
    • Edit or get a colleague to review it
    • Write a headline – there are some great headline generators on the Internet that may be useful
    • Review your SEO
    • Another edit or colleague review
    • Insert images and preview it

Now all of that may take a day or more, depending on the style and length of the post/review page. If your daily schedule means that blocks of 10-15 minutes need to be found around other pressing matters, a schedule will help greatly in achieving your writing goals. By having a writing and editing process, marketable content won’t be an unreachable goal, but something you are producing regularly, thus enhancing the opportunities of conversions that pay.

Next, let's have a look at how we can market this content. What channels are worth researching, and how?



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theresroth Premium
Excellent training, Duncan!
Very useful and reinforces previous understanding as well....
Greetings
Therese
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Funkydunc208 Premium
Hi Therese. Reinforcement solidifies what we have studied and strengthens our foundational knowledge.
Have a lovely weekend.
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theresroth Premium
You too, my friend.
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GaryHelm Premium
Great training Duncan. Thank you for the time and effort that you have put into this to help us get on the right track.
Have a Great Weekend !!!

Gary
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Funkydunc208 Premium
Thank you, Gary. I will. Got some social things on over the weekend as friends farewell us from our community here in Thailand
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NanMarie Premium
As always good stuff! Thanks for taking the time to put this together.
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Funkydunc208 Premium
I enjoyed the research and my own learning experience as I put the training together.
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dickw Premium
Hey Duncan. This is a good source of ideas. Well done. Thanks, Dick
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Funkydunc208 Premium
You're very welcome. I am glad it helped.
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RogerHumbke Premium Plus
LOVE that cartoon - AND the content. So many good ideas, I started to write them down.
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Funkydunc208 Premium
Hi Roger, There is some great stuff available for us all to smile at and learn about. Glad you enjoyed it.
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