Scheduling Content Creation

So far we have talked about the value of quality content as it relates to our marketing strategies and some suggestions on how to keep our eye on marketing funnels and ideas creation. To make all the foregoing possible, is quite a task. It could be impossible if we don’t implement the next important strategy, a content writing calendar. Scheduling is necessary, regardless of who are the writers, a one person department, like many of us, or a large publishing firm with a team of creators. How can we single-entity writing department apply the key principles of scheduling?

Here are some ideas:

Pic courtesy of moz.com

Naturally, a more complex editorial calendar is needed if you are going to contract out the writing of the marketable content. You will need to keep track of deadlines and various other factors such as payment for the jobs, etc. There are many on-line tools that you can use to create a workable schedule. This schedule could also incorporate the ideas creation aspect of our planning.

Breaking Up the Process

What can help us to successfully schedule content writing that is marketable is to break up the process into manageable chunks. I did not write this training all in one sitting. My brain would have been fried if I had. The process should look a little like the following list:

• Do some research – You’ve been doing this through Google Alerts and your information collecting file
• Write a basic outline on the topic
• Flesh out the outline
• Rewrite the post into a readable copy
• Edit or get a colleague to review it
• Write a headline – there are some great headline generators on the Internet that may be useful
• Review your SEO
• Another edit or colleague review
• Insert images and preview it

Now all of that may take a day or more, depending on the style and length of the post/review page. If your daily schedule means that blocks of 10-15 minutes need to be found around other pressing matters, a schedule will help greatly in achieving your writing goals. By having a writing and editing process, marketable content won’t be an unreachable goal, but something you are producing regularly, thus enhancing the opportunities of conversions that pay.

Next, let's have a look at how we can market this content. What channels are worth researching, and how?