What's Your Story?
Some of the most well known brands have a powerful story associated with their start up. It might be a rags to riches, it might be a slice of history, it might be overcoming adversity or it might be wishing to help, support and guide others...
Whatever your story...add it...this helps build your brand and also build emotive connections.
By sharing your story you become more than another "nameless face", you build connections, you become a person who is seen having integrity and you allow your story to be internalized, become real, become a "friend" and you build the most important aspect of any business...loyalty.
If your brand and story connects with others then you gain a following and those loyal customers return to you because they like you, like what you stand for, trust you and want to see your story unfold.