Building a List

To effectively build a mailing list, you will need to understand how to add a form to your page...and more importantly, how to make this form appealing to your visitors. There are two methods that you can use to get visitors to sign up to your mailing list. You can add a pop-up or form to your existing web page, or you can create a web page that has been specifically put together to build a mailing list, also known as a squeeze page.

Adding a Form to Your Existing Page

You are going to need some basic website knowledge if you are going to add a form to your web page Within Aweber.com you will be provided with HTML OR JavaScript code that you will need to add to your web page (you have the option to use one or the other). The code that you are provided with will be generated automatically by your autoresponder, so the only thing that you will need to do is copy and paste it to your pages source code. Upon adding this code to your page, a form will be added within the text of your page or a pop-up will be displayed, allowing you to start collecting email addresses.

Adding a form to an existing web page is a great way to further monetize traffic that you are already receiving. You don't have to spend any extra money on advertising, but by adding a simple mailing list form can drastically improve the amount of sales you generate and you will be building a list.

How will you generate these sales? Within the autoresponder that you are using (ie: aweber.com) you will be provided with a number of functions that will allow you to send out automated email sequences to your subscribers. We highly suggest that you send out follow-up emails further promoting your products as this will save you time as your entire list will be automated. There are ways to send out 'one-time' emails as well, and these are called broadcasts. Both are effective methods of earning money through your mailing lists.

A squeeze page is a web page with one purpose in mind; to collect email addresses and names from the visitors. There is generally nothing but information on a squeeze page. Common squeeze pages include messages that have one general idea: "We have a great product that we want to tell you about, but first we'd like you to sign up for our mailing list". Most squeeze pages follow a format similar to this. The rate of sign ups on a squeeze page is typically much higher than that of a typical website because there are no other distractions.