Benefits of Building an Opt-in Mailing List

Internet Marketing is a very lucrative business, and successful marketers know that not all customers that you bring to your website are ready to buy right away. Some are just browsing for information, while others need a small push to make a purchase. Either way, unless all of your paid traffic converts into sales, you are wasting some money on the clicks that don't convert. One great way to offset this cost is to provide a mailing list sign-up form on your web page. If your visitors don't purchase the product, they may be interested in signing up to your mailing list (if your offer is appealing). This will allow you to contact them in the future to sell them on the products that you are promoting and provide them with valuable information.

Generally it is a good idea to provide your mailing list members with some kind of follow-up email that further sells your product on the page. The key, however, is that once you have a member on your list, you can send them whatever email that you want.

It is also a very smart idea to cross-promote products that are similar in nature. For instance, if you are promoting cameras on your website, you could promote camera accessories, photography courses, online picture storage services, etc. This way you can create repeat customers and fulfill all their purchasing needs within a particular industry. A single person on your list could easily amount to $100's in commissions!

With that being said, you cannot simply provide sales letter after sales letter to people on your list. You need to provide some kind of quality content. Perhaps you can send an article that you've written or a tip. The key is to teach your list and educate them about industry news and information. I'm sure you hate getting spam, and perhaps you despise getting endless sales pitches about products and services. Your subscribers won't like this either, so don't just send them promotions. Try to splice some of your promotional material with some information and value.

The idea of a mailing list is that you will have personal contact with your subscribers far past the time they visited your web page. You will be provided with more than one chance to make a sale and the opportunity to create a long term business relationship with this person.

There are people out there that have mailing lists in the 100,000's of people. Can you imagine if 0.5% of those people make a purchase once you send out an email promoting a product? Internet Marketers with large lists have spent time, energy and money building their lists, but if you can make 1500 sales by sending out a single email to 300,000 people you could make upwards of $70,000 by selling a $45 product. To make very comfortable living you would only have to send out ONE OR TWO full promo emails per year!

There are few people with this many people on their list, as lists of 10,000 are much more common and definitely much more achievable. Even at 10,000 you could still make $3500 by simply sending out an email. Why not start generating your list now? It is the single most cost-effective way to build a long term business online!