S

Sandbox; an alleged filter placed on new websites in order to “prevent” the good rankings while the site is very “young”; it’s a decreasing effect and lasts somewhere between 1 month and 6 months.

Search engine results page (or SERP); the ranked list of relevant organic search results displayed by search engines as a result for a custom search query.

Search engine marketing (or SEM); marketing strategy used to improve the rankings of a website within the search engine results; usually combines search engine optimization and search engine advertising.

Search engine optimization (or SEO); a complex set of rules, techniques and strategies used to improve the ranking position of a website in a given search engine’s (usually Google) organic, unpaid results.

Sitemap; an organized hierarchical list of pages or links – created usually in XML format – used to provide navigational instructions to search engine crawlers and human users.

Shortcode; a very short WordPress “command” used to trigger a longer piece of code that will perform a specific action.

Slug; the automatically generated and URL-friendly version of a post title; the most common usage is to create a permalink for each WordPress post.

Sidebar; a quite narrow, widget-ready and usually vertical column displayed as a stand-alone layout element.

Skin; a pre-designed graphical template used to provide a given look and visual atmosphere to a blog.

Squeeze page (or landing page); a special single-page creative with minimal, eye-catchy content created with the sole purpose to capture information for follow-up marketing; an attractive “bait” designed to increase conversion.

Static URL; unlike a dynamic URL which is dynamically generated as a result to a database query, a static URL is hard coded within the HTML code and stays the same with each and every page load.

T

Taxonomy; a term-based classifying mechanism used in WordPress to group similar things and content together; WordPress has four default taxonomies: category, tag, post format and link category.

Tagline; a short phrase or sentence which describes the very essence of the given WordPress website; it is used as a branding slogan or as an identifier for the syndication feed.

Troll; slang term used for a person who purposely posts off-topic, rude, inflammatory, extraneous messages in a given online community in order to provoke certain emotional reactions.

U

Unique clicks; the total number of unique persons who have clicked a given affiliate link (in contrast with raw clicks). The definition of a unique click will vary from merchant to merchant (e. g. it can be a unique IP or a predefined amount of time with periodical resets).

URL (or Uniform Resource Locator); protocol used to specify the address of a World Wide Web page on the internet; basically is a link pointing to a web page.

URL redirection (or URL forwarding); a web-server function used to send a visitor from one URL – the one visible in the address bar – to a new, different domain or URL.

URL shortener; online service that will create a shorter, abbreviated alternative for long URLs; is based on URL redirection.

V

Viral content; a piece of content that instantly becomes popular and is continuously shared or forwarded on different – mainly social – delivery platforms.

Vlog; a blog that contains and features mostly video content.

W

Webinar; a live educational online seminar or presentation broadcasted over the internet.

Welcome email; a usually automated message thanking a new subscriber.

Widget (or module); a small “program” used as a block or a placeholder that can perform a specific action in order to modify or customize the content and the design of a WordPress website (e. g. social sharing functionality, related posts, tag cloud, etc).

WYSIWYG; term for “what you see is what you get”; it’s common for website builders, the WordPress blog post editor, and other drag-and-drop style applications.

wp-config.php; an editable configuration file – located in the root directory of a self-hosted WordPress website – containing the most important configuration details (database connection, security settings, advanced options, etc).

X

XML (or Extensible Markup Language); a self-descriptive, text based meta-language designed to create, store and transport a database of information without having an actual database, It is used to create sitemaps, RSS feeds and markup languages for specific applications.


And that's it my friends!

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