N

Newsletter; a regularly developed publication, report or informational material distributed via electronic mail.

News aggregator (or feed aggregator); a web application or a client software used to aggregate syndicated web content in one specific location (e. g. a blogger can pull in feeds from other relevant niche blogs).

Niche; a specific topic category or segment; if you are promoting diabetic products, you are in the health niche.

Nofollow; a hyperlink attribute used to prevent links from being crawled by search engine bots.

O

Organic search (or natural search); the method of entering one or a plurality of search items into a search engine in form of a single data string in order to get a list of relevant non-paid results.

Outbound link; a hyperlink which is pointing from your site to another external site; the opposite of inbound link.

Owned media; any kind of – usually branded – web presence, property or communication channel owned and controlled by you; e. g. website, blog, email list, social media channel, etc.

P

Page rank (or PR); algorithm used by Google to rank websites in the search engine results. Is analyzing both the number of the incoming links and the quality of the referring websites in order to generate a relative measurement between 0 (low-relevance) and 10 (high-relevance).

Paid media; any kind of external marketing effort involving paid advertisement methods; e. g. display ads, PPC advertising, social media ads, paid influencers, etc.

Permalink; a permanent static link that points to a specific content, page or post; it is used to generate a clean, keyword-rich URL for the given content.

Pingback (or trackback); an automatic cross-referencing system and notification method used by bloggers to acquire more links for their own site. In exchange for linking to another WordPress site, you’ll automatically receive a reciprocal link.

Post status; setting used to define a workflow status for a WordPress post; there are several default statuses, such as draft, auto-draft, inherit, pending, published, future and trash.

R

Raw clicks; the total number of overall clicks occurred on a given affiliate link.

Redirect; a simple instruction included in a link or the source of a webpage in order to automatically send the visitor to a different another page.

Return on investment (or ROI); percentage metric used to measure the profitability rate of a given campaign; in order to calculate it the net profit is divided with the campaign cost; with $100 spent and a $300 revenue you’ll have a 200% ROI.

Robots.txt (or robots exclusion protocol); a standard used by websites to communicate with web crawlers or other web robots; is used to inform the robots about website sections and areas that should not be crawled or processed.

RSS (or Rich Site Summary or Really Simple Syndication); a standardized web feed format (XML) used to get, deliver or distribute information or regularly changing web content from frequently updated websites such as forums, newspapers or blogs.