Video and Email are two marketing tools that work well when you know how to use them. Emails have proven to be a good marketing tool. When videos are embedded in them, you can imagine the effectiveness of the result. By adding video to your email marketing you make them much more effective. Professionals say they (videos) increase your email click-through rate by almost 300%.

But there is a need to understand how to go about it in other to generate the right results. There will be no need spending all day working on both written content and video creation, all to get no difference in your email open rate.

Let us give a definition to this concept and also see the best approaches to video email marketing. Adopting these methods will lead to better engagement and an increase in your email open and click-through rate. If you have had experience with video email marketing, using the comment section will be a good way to help others.

What is video Email Marketing?

As the name suggests, it is a combination of videos with email. That is using videos as an additional resource in your email marketing efforts. It is known to get the attention of your audience faster top of it is the ability of visual to capture your audience attention much more than text would do.