3) Nurture Leads through The Funnel:

When it comes to nurturing leads, email marketing has been one of those channels you can engage. A way out is to create a sequence of automated videos. It will take your leads through the funnel.

    Also, you can use this model to create a crash course for your leads, offer this course in exchange for email addresses.

    4) Announce Upcoming Events and Products:

    You can use video email marketing to create awareness of an upcoming program or event. So doing, you will be preparing your customers for a better product that will improve their performance. Their participating in the prelaunch stage will capture their interest and you can gain a mouth to mouth marketing for your product even before it is launched.

      5) Upsell Current Customers:

      Video emails will not only work for new leads as we are not going to neglect our existing clients. There is a need to continually engage existing customers to keep the revenue coming and also increase sales at that end.

      An easy way is upselling using video in your email marketing. The probability of gaining a sale to an existing customer is higher than that of a new client. The probability of making a sale to an existing client is tagged around 60%, for a new client it is believed to be less than 10%.

      As such, your best market point is your existing customers. You can segment your list based on what products your clients have purchased and know what products to retarget at each group. You can now create videos showing how these products can benefit each group based on their purchase history.



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      Ziqelekazi Premium
      Thank you for the training.
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      Ziqelekazi Premium
      Thank you for the training
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      Ziqelekazi Premium
      Thank you for the training.
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      You are welcome, I am glad you found it engaging.

      Enjoy the rest of your day

      Ayodeji
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      Anthonyhu Premium
      Thanks for the training. This is useful advice to creating effective email. Anthony.
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      You are welcome Tony,

      Having videos in your emails will go along way to improve engagement with your audience and also the rate at which your mails are been opened.
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