So just to recap…

If you are using the All in One SEO Pack plugin like the majority of WA members, you have your keyword within the 60 character spaces of your post / page title, and you have the beginning 140 character spaces of your content being descriptive and including your keyword, then you are good to go.

The All in One will automatically create your Meta Title and Meta Description Tags. But what if you want to change your Meta Title Tag? Perhaps you found a great keyword you want to add to a post titled Get Started. Well then the easiest thing to do is save the content as draft and retype your title including the keyword.

The same thing is true for your Meta Description Tag. If you want to change the description the All in One created for you from your content, then retype your description. For both instances just click inside the meta tag field and delete the text inside, then retype what you want the title and description to be.

After any changes make sure to click on Save if your post is saved as a draft or click on Update if your post is already published. But what does Google officially say about which meta tags matter and which one does not? In short Google says that the Description tag is important and NOT the keywords tag.

In the below video by Matt Cutts, he explains why the Meta Description Tag is important and why the Meta Keywords Tag should be totally ignored. Matt used to be the go-to guy between the public and the Search Quality Team on SEO at Google. He left Google in 2017 and now works for the U.S. Government.

The folloing YouTube URL is the Google video. I cannot post the link in this tutorial so make sure to copy and paste it into your browser to view and hear what Matt Cutts says about why you should ignore the Meta Keywords Tag.

https://youtu.be/RBTBEfd7z_Y

Well I hope this tutorial has finally cleared up the reason why you no longer want to pay any attention to filling in the Meta Keywords Tag. It is totally useless and does nothing to increase your rankings. But the Meta Description Tag is very important to get people to click through to your post.

One of the important metrics of SEO is known as CTR (Click Through Rate) which is a measure of how many times people will click through to your content. It is your Meta Description that will determine how many click throughs you get. Obviously that is your ultimate goal, to get people to click on your post.

If you enjoyed this training tutorial please show your love and click the Green Like This button below. If you have any questions or comments, please leave them below and I will respond. And if you see another member wondering if they should fill in their meta tags, share the link to this tutorial with them.

To read my tutorial about the Meta Tags within the All in One SEO Pack plugin and why Kyle recommends that we use it, please click the link below. Thank you everyone!

https://my.wealthyaffiliate.com/training/what-to-do-with-the...