1. Use a Business Account

If you are considering starting on this platform, you should switch your account to a business account. It is easy, go to settings, then account. You will see the switch to a professional account icon.

The business account is very much different from a personal one. Some of the distinguishing factors are your access to Instagram ads, insight, shopping and ability to place a call to action button on your profile. For content creator and influencers, it is advised you go with the creator account

2. Set your Goals

What are your goals? You can use this platform to achieve a lot of things. Like creating an online presence for your business, increase brand awareness, get new leads or even sell products. The platform is robust enough for you to achieve multiple results at the same time. It all depends on you and what you want to achieve.

3. Create an Optimized Profile

Setting up your profile and selecting a picture is another important thing. Many of us use our pictures, for brands and business, your logo would be more appropriate. Another part of your profile is your bio. Use the 150 characters in it to create a good impression. It is a point to show your brand and convince them why they should follow you.

Other fields that will showcase your brand include your username, website, and your name. Do not forget to select the right category, your contact information, and placing an appropriate call to action button