4. Create appealing Content

Unlike other social media, the attention of most folks on Instagram is drawn to your visuals. You need to work on your visuals, images and infographics. Make them look great and appealing. This does not mean you should invest in expensing photographic tools. Your handset and a properly lighted environment will give you sharp and original images.

If you use infographics and animations, ensure the images are sharp, and text is easy to ready. Avoid blurred text that causes a strain in the eyes. Also, you can take advantage of short videos. They should have a maximum length of 60seconds.

If you want people to share your content, then it has to be appealing, inspiring and attractive. Marketing on Instagram is not difficult but your content has to be worth sharing.

5. Avoid Been too Pushy

The overall objective is to sell your product, but avoid been too pushy with your adverts. You can easily get users annoyed, they will avoid your content like a plague. If you play it well, you will constantly keep users watching out for your content.

You can use product teasers to tease your audience. They will like or comment on your post when used politely.

6. Use good Captions

Although Instagram is a social media platform based on the use of images, this does not mean we will neglect the captions. You can use the captions to capture a quick headline and also to tell a detailed story. You have access to not less than 2200 characters, although just a few of this line will appear in your field. But when users click on more they gain access to another part of your caption.

On the length of your caption, Hootsuite advises on using 138 to 150 characters. For your caption in the organic post and 125 in the sponsored ad. They argued that a good caption will be a way of demonstrating your brand's personality, entertain and engage your audience, and also a good point to help your followers take action.

As such, you should not be targeting to use the whole 2200 characters. All you need is a fraction to create a good impression.