Which Keywords are Earning You Money?

Test: Sale Conversions using Google Sale Conversion Tracking data

Many programs online allow you to append your Google conversion tracking code to their URL so that you can track sales. An example of this is Beating Adwords affiliate program (http://www.beatingadwords.com/affiliates.php). The conversion code is dynamically passed to the order page, so that when someone purchases the product a conversion is tabulated within your Google account under the exact keyword that generated the conversion.

You can also email merchants and ask them to put your conversion code on their order confirmation page. Typically the merchant will only do this for their high volume affiliates, but it is definitely worth a shot regardless of how much traffic you send to a merchant page.

Google Sales conversion tracking allows you to track your sales right down to the keyword level. If you have conversion tracking in place for sales conversions, you will find that 10-20% of your keywords bring in most of your sales. You can quickly weed out under performing keywords or make the appropriate changes to your webpages to make it more relevant and convert better.

Note: If you are using My-Linker to track your merchant page click through rates, you will not be able to determine the difference between sales and leads on the campaign summary page. To determine exactly which keywords are generating sales, leads, or both, you need to create a report in the "Reporting" section of your Adwords account. Under the "Advanced Settings" choose to add Sales Count and Leads Count. This will split up the conversion data and show you exactly which conversions were sales, and which were leads.

As you can see above, creating a custom report will help you determine which "Conversions" came from leads through My-Linker, and which were actual sales.