Affiliate disclosures - what, why and where
An affiliate disclosure must be immediately visible. Don't bury it as this defeats the whole object.
It should not be:
- in a footer
- in blocks of text people are not likely to read
- in hyperlinks (the reader may not click the link)
- on your About Us page or in a ‘terms of service agreement’.
- in a pop-up (it may be blocked) or only viewed when a button is clicked.
It should be:
- in the user’s field of vision as soon as they enter the website.
- visible above the fold, so users don’t have to scroll down to see it.
- placed as close as possible to the “triggering item” (e.g. an affiliate link).
- repeated if necessary. A single disclosure on the home page may not be enough because readers may miss it when they enter a site from a different location or travel through the site via a different path.
If you have an affiliate link within a product review, and the reader can see both the review and the disclosure like 'I get commissions for purchases made through links in this post - this is all you really need.