Bootcamp Phase #6 - Bing, Yahoo, & The Power of PPC

Lesson 1 – An Introduction to PPC on Bing Ads

• An introduction to PPC (Pay Per Click)
• Success in PPC relies on a few simple things

Lesson 2 – Letting Bing & Yahoo Know About Your Site

• Introducing Bing & Yahoo SEO!
• Getting your website indexed & ranked in Bing & Yahoo
• Submit your website to Bing
• Setting up Bing webmaster tools

Lesson 3 – Paying for Traffic on Bing & Yahoo

• Stay within you budget
• Create a Bing ads account
• Connect a credit card to your account

Lesson 4 – Setting Up Your First PPC Campaign

• The secret of PPC success
• Creating a successful PPC campaign (using BingAds.com)
• Set up your first campaign/ad group
• Create an additional ad group

Lesson 5 – Take a Break, Do a Little Math

• Relevance = Success
• Create your mathematical formula
• Discussion: Create Your Mathematical Formula for PPC

Lesson 6 – Creating Small, Bite Size Review Ad Groups

• The starting point for your product review ad group
• How to create PPC ad groups for product reviews
• Create WA & Jaaxy ad groups
• Create at least 5 more ad groups

Lesson 7 – Setting Up Conversion Tracking

• Where are your conversions coming from
• Know which keywords convert
• Tracking WA conversions withing BingAds
• Set-up campaign tracing for WA
• Create at least 5 ad groups

Lesson 8 – Capitalizing on Hidden PPC Landing Pages

• Using hidden pages for PPC
• Create a hidden "page"
• Create at least one targeted ad group

Lesson 9 – Getting REAL Creative With Keywords

• A successful PPC campaign breakdown - audience, keywords, & promotion
• Join in on “good PPC keywords” discussion
• Read Post: How to find good PPC keywords - don't do the obvious
• Come up with 5 ideas for targeted pages
• Create a new page targeting an audience you find
• Ccreate at least 2 ad groups

Lesson 10 – Refining Your PPC Campaign & Your Journey Ahead

• How to refine your PPC campaigns
• How much data is enough of a sample size?
• Your journey ahead

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Next: Lesson 8 - Bootcamp Phase #7: How to Scale Successful PPC Campaigns