Not all email marketing tools are created equal; some are more equal than others. And in case you're wondering, this isn't the Animal Farm but an objective review of Active Campaign email marketing tool.

If you're in the market for an effective email marketing tool, then I suggest you read on. And if you currently use an email marketing tool and would like to know what you're missing, you should also read on.

And even if you don't belong to any of the two categories but you just like to learn something new daily, then by no means read on.

This Active Campaign review covers details on its features, pricing plans, and the pros and cons of using it. Let's kick this off with a simple intro of our subject which is Active Campaign.

Overview of Active Campaign

Active Campaign is best described as a marketing automation tool with a host of features to help build customer relations.

Designed for the business of any level or size, this tool lets you save the valuable time you would otherwise spend in your campaigns. This way, you are able to plan, design, send out, and measure the impact of your campaigns with ease.

The time-saving benefit is something any business owner or manager would appreciate with Active Campaign.

Talk about building a base for your loyal customers and you will find the right tools here to make it happen. At the moment, there are more than 80,000 satisfied users of Active Campaign and the number keeps growing.

This means if you're not yet using this email marketing tool, you could be missing out. I've put together a small list of benefits that you should expect when using Active Campaign.