Active Campaign Features

Here are the main features of Active Campaign:

I - Marketing Automation

To use this feature on Active Campaign, you simply need to set up your preferred funnels and templates. And the emails will be sent to your customers without any other actions from you.

Follow-up emails will be triggered and sent to your customers based on their responses to the initial emails. The insights gathered from their responses can also be retrieved and used by your sales team to personalize your response.

II - Autoresponder Service

This is a service that enables you to send automated emails based on selected conditions set by you. It's a feature you will find useful when you need to welcome someone who just signed up on your email list.

Or you could use it to express appreciation for a shopper who just bought some items from your online store.

III - Split Testing

In order for you to find out what works best for your audience, Active Campaign gives you tools to run split testing.

It's typical to use two different email templates to find out which of the two converts better for your audience. The emails you send out will be divided into two and a part sent using each template.

After some time, you will be able to review the results and find out which of the templates performed better. And that's the template that would now become the main template for sending emails.

IV - CRM

This feature helps you manage your contacts, view their personal details, and also group them as you would like. You can also view details like order history and different actions taken in response to your emails.

They organize your leads, score the leads, and then personalize follow up for your leads in terms of how promising they are.