Active Campaign Benefits

Listed below are the key benefits of using Active Campaign:

1 - Create Stunning Emails

One of the exciting benefits of creating emails on Active Campaign is the ease of doing it. First of all, you have about 25 unique email templates to choose for each campaign that you run. You can choose your preferred templates based on design, color, or product category.

Also, there is an easy-to-use drag and drop editor that you can use to create stunning emails for your campaigns. There's no need for you to have any web design or coding knowledge before you can edit the templates.

Finally, there's no limit to how much you can edit the different elements found on the templates. You can modify the template layout, edit images, change the font color, size and style, and change texts.

2 - Send Personalized Emails

In order to run effective campaigns, you need to be able to connect with customers on a personal level. They need to feel that they're special to you and not just one of your statistics.

And to do this, you will have to address each email with the correct names of the recipients. Other details that should reflect in your emails are products they've bought in the past, the city they reside in, or past replies they made to your emails.

These actions might seem trivial but they actually touch the heart of customers, making them respond better to your emails.

Active Campaign gives you just the right tools that will enable you to create emails with a personal touch for each customer.

3 - Active Sign up Forms

Well, the signup forms you create using Active Campaign are useful for learning more about your subscribers. The details you receive from these forms can be used to create tags for sending targeted emails to the subscribers.

4 - Integration

If you have been using another platform for managing your contacts, then you should love this. You can integrate a number of other apps and platforms with Active Campaign with ease.

Some platforms it integrates with include Facebook, Zapier, WooCommerce, and Unbounce.

Through integration with online shopping apps, you can send emails to your subscriber who has added products to shopping carts but yet to check out. And sending them reminder emails if they haven't completed their orders after a certain time lapse.

5 - Active Campaign Funnels

It's so easy to create funnels for effective sales and marketing through Active Campaign.