Bad Neighbors

While being connected to a great high-quality website is good, gives your site trust flow and will help your organic search. The flip side of the coin is that you have to watch out for the bad websites that can hurt you. Don't just run out there and try to get backlink after backlink after backlink.

A few high-quality, high-powered backlinks is way better than 100 low-quality backlinks. And, likely worth the same effort!

As with your content writing, backlinks are about quality over quantity.

So, in addition to a high DA, I also check out the site's Spam score. Using the same MOZ tool, it will give me an idea of how spammy this website is seen in the eyes of search engines. Here's an example of the Spam score:

Spam Score: 2 of 17

That's nice and low. If this gets above 3 when I'm researching quality backlinks, then I'll likely avoid it.

Okay, so now you know that quality backlinks can help you beat out your competitors in the search engines.

Also, if you just posted an article and then turn around and get a nice backlink to that article, it will get indexed by Google much quicker.

Additionally, you can gain what's called "referral" traffic. Meaning anyone seeing this backlink on the other website can click on it and go to your webpage. They are being "referred" to your website from the other website - referral traffic. It's a good thing!

Okay, now for what you're likely here for.....

Places to find high-quality backlinks to rank above your competition. Cool! Let's dive into some techniques that work for me!



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rodeves Premium
What a great tutorial. You are a gift to this community. I will be contacting you.
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PjGermain Premium
Much appreciated!
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CathyS Premium
PJ - thank you so much for this! I've read the other comments and understand where they are coming from.

Still - each person here at WA has to decide what is best for their website(s). I've talked with people who think backlinks have been one of the key factors in the success of their sites. I've talked with others who are very much opposed to them.

In the end, it's up to each of us to educate ourselves. As for me, I respect your input here and I respect what Kyle and Carson have built.

It's good to have different perspectives so we can continue to grow and diversify our sites. After all, one of the key factors WA offers is our community.

I'm looking forward to your next blog.

In Faith,
~Cathy
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PjGermain Premium
Well stated Cathy! Thank you!
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theresroth Premium
Tagged And Ready, PJ, thanks!
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PjGermain Premium
Thanks gain Therese!
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IMc Premium
Agreed. What you say is perceived wisdom amongst all well known SEOs.

BUT. The top man at WA says you & they, are wrong and backlinks don't help at all.

This thread should be fun.
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PjGermain Premium
LOL!! Here we go!
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Robg1 Premium
Here is a blog Kyle did recently He is adamant that baclinks don't count and they aren't worth worrying about.
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PjGermain Premium
I'm going to respectfully disagree. I understand that post clearly and your content, structure and engagement are without doubt, number 1. But, all other things being equal, I have seen movement in my rankings due to backlinks from guest posts and other means. Other authorities on the topics still agree - all other aspects being equal, it helps. This is simply MY opinion. :-)
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Robg1 Premium
ok thanks for that. Appreciated.
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