Here are my top 8 Pinterest strategies to drive engagement and increase your Pinterest followers.

1 - Be Active

First things first, to achieve success on Pinterest you've got to be an active user of the social network. The more time spent on the photo-sharing platform, the more the potential to attract and engage new followers.

If you're a Pinterest influencer, it means you are already spending more time than the average Pinterest user. For others, spending a minimum of 10-time slots 3 to 4 times a day would be ideal.

2 - Include Brand Name in Your Profile

In order to make your marketing more effective, your Pinterest username should be the same as your brand. You can also use the same strategy for other social media platforms like Facebook and Twitter.

It's one of the most important methods to project your brand to social media followers and also encourage them to engage with your brand.

3 - Pin Interesting Photos

People visit social media networks so they can connect with friends and find interesting things to engage them. For Pinterest, users come online in search of something new and interesting to share with others on their networks.

You can take advantage of this by uploading interesting photos and videos that will attract your target audience. These photos could be about your brand, events happening around you, or something entirely different from what you're used to.

You can create a board to upload serious business stuff and another to upload different photos and videos that are interesting.

It would also be a big plus for your brand if you can upload content that is exclusive to your business or brand.