8. The personalized subject line
Many e-mail marketing programs offer the ability to personalize content, as well as subject rules.
This way you can create subject lines as:
Loes, how does your website perform in Google?
Loes, do you know this classic pitfall in e-mail marketing?
Loes, we have 3 more places available for our seminar
This way you will personalize your reader. It really helps: sometimes newsletters are opened up to 15% more.
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