8 email subject rules that will help you

so people read your email newsletter.

Conversion with Email Marketing

The subject line of your email newsletter is the very first thing that the readers of your newsletter are seeing. And if that line is not right, maybe it's the also last thing they see ... before they press the Delete button.

Or even worse: Mark your newsletter as spam.

So it's worth paying attention to your subject line.

In this training, I put 8 types of subject rules in a row that help you increase the opening rates of your newsletter.

Best subject rules for email newsletters

1. The questioning subject line

Subject rules in the form of a question can work very well because they put the reader in mind. The best questions call attention from the reader and refer to their own experiences, preferably with a "problematic" touch. Prompt subject lines suggest that the reader is not the only one with a particular behavior or problem and that the content of the e-mail provides information about others' experiences, implications and solutions.

Examples are:

Are you checking your email before breakfast?
(Target your reader after midnight, before sunrise)

Do you have trouble getting to work on Monday?
(Target your reader in the weekend)