At the Top Sticky Bar
You can place a form on top of the site’s navigation bar. In that position, your visitor can see the form even before he begins to scroll down. The top sticky bar is worth trying as it can easily be brought within the view of your audience.
Apart from you building email lists and sending emails to your readers, you should be able to work out how to obtain emails from your readers. That way, you can easily find out how well they are converting and also get feedback from them.
Conclusion
Reaching out to your audience and customers is one effective marketing strategy that can help you build your relationship with them and at the same time offer your products and services to them.
Getting your audience to subscribe to your mailing list is not difficult. However, you will need to place the email opt-in forms in the right position, so they can easily be seen and appreciated by your audience. These strategies mentioned above can help you position your forms, so they can result in conversions.