5. Adopt the Split test advert strategy.

There are so many tools available on Google ads which you can use for different functions. One of such tool is the Split test, it is majorly used for creating different format of ad copy. Split testing allows you to create different form of adcopy. This will enable you to know exactly which of the ads will get the highest volume of clicks. After test running the ads you can then crosscheck which of it is performing well and also the ad with the least performance. You can go on and on to create another ad and split test it but always ensure that you turn off the least performing ads so that you don’t have too much needless ads in the ad group.

6. Make use of smart bidding strategies.

The advent of automation has made Google Ads to improve in its functionality by making use of good bidding techniques. The brain behind smart bidding is that when your ads is displayed it will surely get automated by Google to a better space and auctions where the ad stand a better chance of getting clicked. The major benefit of this strategy is that is comes with an auction time bidding which means that your keyword bids get adjusted by machine during every auction. This is a better upgrade on the manual means of bidding. It will also reduce the complexity that comes with scrolling through pages to adjust each keyword manually.