2. Create quality ad copy.

You need to come up with great and quality ad copy that is quite different from other adverts. You must be able to create a unique copy that will catch audience attention and stand out amidst your competitors. You must leverage on the strength of your brand or products and create a top notch advert that will showcase why you are better than your competitors in every aspect.

3. State your product pricing in your ad copy.

This can be adopted majorly by ecommerce store, putting a price tag on a product through your advert and campaigns can help to improve the ads click through rate. It will even perform better if you add a price tag that is fair and a bit lower than that of your competitor’s price, this will surely capture the attention of audience coming across with the ad and inspire them to take action. It also work efficiently because people who come across the information will already be provided with enough information needed by them to take action and will have a good knowledge about what you are offering. With this, there is high possibility that they will click on the ad and place orders.

4. Split keywords into smaller ad groups.

So many features present in the Google Ads template are designed to make you include more keywords to your account and to your Ad Groups. But having so many keywords in one ad group strains the relationship between your ad text and keywords in every ad group. When users try to search a keyword in your ad group having more than 15 keywords, the ad that get displayed may not have the keyword being searched by the users, by so doing it will have a negative impact on your click through rate and the quality scores of your keywords. The only way out to avoid such is to arrange your keywords in smaller groups and be sure to add the keywords to your adverts.