7. Remarketing customers.

This is highly essential if you want to have a high click through rate, remarketing ads helps to get your ads displayed to certain group of users, this is more like a follow up ad targeted at site users who have come across a certain product on your website and you wish to showcase more information to them about the product. You can also direct your ads towards users who have prior knowledge of your brand and products. Remarketing ads are created to generate more conversion and sales from your already existing customers. Specifically you can decide not to display your ad to visitors who doesn’t seem to show interest in your brand.