Search engines should earn you anything from 40% to 60% of all organic traffic flowing to your site. But if you are not getting the desired traffic from search engines, it means you have to make changes to your SEO tactics.

This guide was written for one purpose – to help you attract higher search engine traffic to your site or blog.

So, here are my top 7 actionable tips that you can set in motion to start earning higher search engine traffic:

1 - Publish Content That Your Audience Needs

People go on search engines for different reasons but the underlying constant is that they go online in search of information. They want to learn more about a topic, how to perform a task, or even get direction on locating a place.

As a content producer, your core job is to create and offer pieces of content that meet the needs of your target audience, since that's the only way to get them interested in whatever information you want to share.

The first step towards content creation is to find out the kind of information that your target audience is searching for. You can get this by asking them directly, through the use of surveys, questionnaires, or by searching on question and answer sites like Quora.

The next step is to conduct keyword research in order to ascertain the kind of keywords that they use when searching for information.

Finally, create content that provides the right information to them, using the keywords you discovered during your research.