Step 2: Brainstorm all of your ideas and thoughts that you want your post to be about.

This is where you need to really dig deep and explore as many ideas and thoughts related to your chosen topic. Don’t worry about it being perfect right now, just focus on getting what is in your head onto paper.

Here are some examples of what it might look like:

• Why I needed to make a change - I had little to no energy, I was overweight/obese, My health was at risk.
• Overcoming my fears - prove to myself that I can do it, take back control of my life.

Action Step: Write down at least 10-20 different ideas and phrases on your chosen topic. At this point don’t think about whether they are any good or not, you just want to explore the topic as much as you can and really get inside it and start thinking like your target audience.

Now find a new way to say what you want to say, on to the next step..