Step 5: Figure out why your review even exists and how it will help others.

All great posts, pages and reviews have one singular message or agenda and focus on that single idea. To provide value to your audience. What? Did you think it was to sell them something? Well, yes that is the end goal but the main aim is to provide value and relevant information that they are looking for. Only then will they trust you enough to buy.

Remember - Value = Trust, Trust = loyalty, Loyalty = $

At the same time your content needs to be relatable to the reader.

For example if you said - “This is product A, it’s an affiliate training program. It has loads of training and costs this much and is really good buy it here”

Ok so that’s a bit extreme but there is no depth to it. It does nothing for the reader, what's in it for them?

Instead try saying something like this -

“Since I decided to venture into the affiliate marketing business I had been looking for a training program that would teach me how to build an online business from the ground up. Being a complete newbie I had absolutely no idea where to start. That is, until I found product A.

Can you see the difference? You’re giving the reader a small insight into your beginnings and that you had gone through the same problem as they are going through now. From there you can develop the content and lead them to the solution.

Action Step: Take all of your research, keywords, phrases and quotes and try to think about how you can make your post relatable to your target audience. What type of emotions do you want your reader to feel when they read it? Tapping into their emotion will get them imagining themselves using the product you are talking about, and once that happens they just on the edge of becoming a customer.