How Can I Enhance Organic Traffic on My Website?

Many website owners want to know the key to increasing their website traffic. Sometimes, some SEO experts use tricks and hacks to bypass, and they end up using Black Hat SEO methods.

It is advisable that you don’t do such because once you get that boost, and Google notices you, you’re in trouble. Your website will be punished for it, and it’ll be difficult to rise up again.

The greatest way to increase organic traffic on your site is to obey White Hat SEO practices. These methods comply with the rules and regulations of every major search engine, even Google.

Here are some of the greatest SEO techniques that you should make use of in 2021.

1. Build Brand Authority

In the world today, fake news and fraud seem to be everywhere. Google has decided to use EAT (Enterprise, Authority, and Trustworthiness) factors than they normally would. With this in place, it’s important that you build the authority of your brand.

Google mostly uses EAT in the Health, Financial, and Business sectors, but that is about to change because it will be used in every other search result too. Google has planned to rank sites with authority, credibility, backlinks and precise keywords.

The simplest way to build authority on Google is to deliver trusted, problem-solving answers to the search queries of users.

2. Be Present at Google Maps

The first search engine results page (SERP) only contains 10 positions, and then the consequent pages get only a few clicks. Because it’s hard to rank well on the first SERP or get a top spot there, you should find other ways to rank well.

Google Maps is a good way to rank well for local businesses in their niche and become outstanding. What’s vital is that Google Maps is placed higher in the Google ranking than even the first organic search result.

3. Conduct Competitive Analysis

It is advisable that you study what your SEO competitors are doing so you can learn from them, and see where they’re lacking, then improve on it yourself. It is good to analyze their pages that perform best, and note the source of their organic traffic, and what increases it.

As you study the sites of your competitors and ads, focus more on the keyword gap and link gap.

4. Produce Relevant, Quality, and Engaging Video Content

If you pay attention, you’ll notice that video content is more appreciated nowadays. This is because people prefer to learn what they need to know through videos instead of reading about it. Not everyone has time to read pieces of content that contain about 4,000 to 5,000 words.

You should give your audience what they want most through videos. A lot of bloggers have branched out into vlogs because they want to rank well on YouTube as well.

5. Incorporate Keywords for Humans, not for Google Bots

Did you know that Google’s main aim is to provide trusted results to people, and not their bots? This is why they’re working hard to make their bots find sites that address the needs of people.

You don’t need to place keywords everywhere, but instead, you should use them precisely with purpose so they can give meaning to your post. This is vital because people don’t like to see too many repetitive words all over the content.

6. Earn High-Quality Authority Backlinks for Recognition in the Digital World

Backlinks are still one of the top-ranking features, and getting them from sites with huge authority is difficult. The best and legal way of getting backlinks is to develop quality content that is special and helpful.

Developing compelling content is good because it’ll make other sites want to link themselves to your site.