1. Utilize Over 2 Billion Potential Reach
About 60% of the global internet users have at least one account on Facebook. Every niche, nation and continent has representatives on Facebook. With this kind of population, there's no need describing how far your ads can get to.
The use of Facebook for advertising levels the playing field for businesses, irrespective of their sizes, workforce, resources or capital base. A business run from a garage anywhere in the world can favorably compete with the likes of IBM, Toyota, and Microsoft for the global audience. Facebook makes that possible, and with a lot of other benefits for the small, medium, or big businesses.
2. Get a Bite of People's Social Media Time
It has been estimated that people spend an average of 1.72 hours daily on social media. That is a major part of someone's day if you factor in other activities that they are involved with. This tells you the level of social media penetration into our daily lives. Facebook is the biggest social media network by users, and therefore one of the major platforms where this time is spent.
People go online to connect with new friends, chat with friends and family, and to find out what the new trends are. A well positioned Facebook ad could also benefit from this time spent on social media to sell a business or its brands to prospecting customers.
Reply
You can do that with a facebook business page which includes an insights data stats.
When people start liking and commenting on your posts, you can invite them to like your page. And by replying to the comments, you are working to build your social proof.
As you progress you may want to indulge into fb ads. Advertising on facebook can get expensive if you do not know what you're doing, you need understand your audience, their interests and where they're coming from.
You need to run ad tests, see the result. Add a subset and test / retarget again based on your first result and so on so forth, till you reach a sweet spot. Once you do, you can then scale.
It is also advisable to read their community standards pages how to go about advertising, what's permitted and what's not.
So you're saying that I should also focus on directing my audience towards my Facebook as much as I do my website?
Israel Olatunji
Israel Olatunji
Israel Olatunji
Israel Olatunji
