5. Reach More People Faster Than Organic Reach
Ever noticed that posts on business pages on Facebook have limited reach? That's because the management of the social network have reduced over time the reach of organic posts from business pages.
Instead, posts from family and friends have been given priority. Facebook expects that your business page posts should run on ads budget to get your desired reach. The budget doesn't have to be expensive; in fact, they can be as low as possible and yet get a reasonable measure of success. You will get good returns on your advertising investment.
6. Reach a Significant Part of Your Audience
Facebook ads are designed to suit your Advertising budget no matter how small it is. As low as $1 daily is possible, and you still get to reach a significant part of your audience. If you were to run a campaign for a month at $30 for the whole month, you are looking at a cumulative reach of up to 40,000 people depending on your target audience. This same $30 spent on other advert platforms give you nothing close to what you will enjoy on Facebook.
Don't let the cheapness fool you. Getting maximum returns both in brand visibility and sales conversion is very feasible.
Reply
You can do that with a facebook business page which includes an insights data stats.
When people start liking and commenting on your posts, you can invite them to like your page. And by replying to the comments, you are working to build your social proof.
As you progress you may want to indulge into fb ads. Advertising on facebook can get expensive if you do not know what you're doing, you need understand your audience, their interests and where they're coming from.
You need to run ad tests, see the result. Add a subset and test / retarget again based on your first result and so on so forth, till you reach a sweet spot. Once you do, you can then scale.
It is also advisable to read their community standards pages how to go about advertising, what's permitted and what's not.
So you're saying that I should also focus on directing my audience towards my Facebook as much as I do my website?
Israel Olatunji
Israel Olatunji
Israel Olatunji
Israel Olatunji
