5. Reach More People Faster Than Organic Reach

Ever noticed that posts on business pages on Facebook have limited reach? That's because the management of the social network have reduced over time the reach of organic posts from business pages.

Instead, posts from family and friends have been given priority. Facebook expects that your business page posts should run on ads budget to get your desired reach. The budget doesn't have to be expensive; in fact, they can be as low as possible and yet get a reasonable measure of success. You will get good returns on your advertising investment.

6. Reach a Significant Part of Your Audience

Facebook ads are designed to suit your Advertising budget no matter how small it is. As low as $1 daily is possible, and you still get to reach a significant part of your audience. If you were to run a campaign for a month at $30 for the whole month, you are looking at a cumulative reach of up to 40,000 people depending on your target audience. This same $30 spent on other advert platforms give you nothing close to what you will enjoy on Facebook.

Don't let the cheapness fool you. Getting maximum returns both in brand visibility and sales conversion is very feasible.