7. Perform Wonders with Customizable Call-to-Action Buttons

You can customize the Call-to-Action button to reflect the response you expect from your audience. Facebook gives you option of selecting from available CTA messages for your ads. You can choose from Download, Apply Now, Sign Up, Contact Us, and Learn More.

Conclusion

To stay ahead of the competition in your chosen niche, there is need to explore all available opportunities for growth, especially the ones with great prospects. That includes taking advantage of Facebook and its many benefits to drive your business profit and growth.



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EpicIbby Premium
My friend, I have a question. I've never had a Facebook and now decided to make one for my advertising. This means I have no audience yet, nor followers or friends. Does this matter when I'm first starting out or can I just build up a following with just advertising right off the bat?
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TheAbiePPlus Premium Plus
Hi, I would suggest starting out build organic traffic, as in sharing added value blog posts for example directly via a social sharing plugin, imagery or videos. You can add hashtags relevant to your niche.

You can do that with a facebook business page which includes an insights data stats.

When people start liking and commenting on your posts, you can invite them to like your page. And by replying to the comments, you are working to build your social proof.

As you progress you may want to indulge into fb ads. Advertising on facebook can get expensive if you do not know what you're doing, you need understand your audience, their interests and where they're coming from.

You need to run ad tests, see the result. Add a subset and test / retarget again based on your first result and so on so forth, till you reach a sweet spot. Once you do, you can then scale.

It is also advisable to read their community standards pages how to go about advertising, what's permitted and what's not.
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EpicIbby Premium
-"When people start liking and commenting on your posts, you can invite them to like your page"

So you're saying that I should also focus on directing my audience towards my Facebook as much as I do my website?
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Israel17 Premium
What AbieAJ was trying to say is that you need to start first with growing your blog audience through blog content and comments, then share your posts with the audience using the share buttons. From here, you can direct users to your Facebook page and start building a following.

Israel Olatunji
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Israel17 Premium
Wow, thanks for the great help, AbieAJ! You're highly valued and cherished. Thanks again!

Israel Olatunji
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timstime20 Premium
Good information
Thanks
TIM
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Israel17 Premium
Glad you read and enjoyed my FB advertising tutorial, Tim! Thanks again!

Israel Olatunji
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JohaneG Premium
Thank you for sharing.
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Israel17 Premium
Most welcome, JohaneG! Good to know you enjoyed my FB advertising training! Much appreciated!

Israel Olatunji
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JohaneG Premium
It's my pleasure, Israel.
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Wilde Premium Plus
Man, you are hitting the nail on the head. A few days ago, I started looking into this. I also found that Google is offering something similar to FB as well...but I haven't looked into that much yet. Thanks for another excellent training and information.
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Israel17 Premium
Thanks for reaching out all the way, EW26! Of course, Google is planning big when it comes to paid ads, and that's to our advantage. Glad you found my Facebook advertising tutorial helpful!

Israel Olatunji
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JeffreyBrown Premium Plus
Thanks for this important information, Israel!
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Israel17 Premium
Most welcome, Jeff! Glad you enjoyed reading it! While starting with Facebook ads, ensure to start with as little budget as possible. Then you can continue to scale your campaign until you've figured it out yourself. Thanks for stopping by!

Israel Olatunji
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