1) No consistency with Your Brand

There is a need to be consistent when building a brand, it is not just about consistently using a logo but about content. I am not talking about putting up content over and over again or writing about just one topic in your articles.

Consistency is about keeping your voice, structure and looks in terms of color, fonts, etc . While maintaining consistency ensure you spice your work up and work towards achieving your brand mission Copying other peoples work is not the way to go, while learning from your brand ambassadors it is good you fashion out your unique format and style. Don’t forget to be consistent with the frequency of your content and also always remember to keep your promise.

2) Don’t Just Post content for Just “Posting” reasons

Don’t just post content for the sake of posting, it is not about occupying space but about giving value. If you are not convinced about sharing something, keep it, and don’t share it. Posting content with the intended value makes it authentic and not look fake.

To stay relevant, it is obvious you have to post consistently; but ensure your posting is of value and not just flooding space with irrelevant content. Well planned content that is done ahead of time makes a lot of difference. A good way to go about it is by using a content creation calendar.