Write headlines that work

(41-51)

1. Solution
   Why (a particular problem) and what to do.
   Example: Why do you have so few website traffic and what can you do about it?
2. Experts
   A number of experts who share something.
   Example: 12 Nutritionists share their favorite recipes.
3. Comparison
   Make a comparison in the title. "Are you more like ... or ...?"
   Example: Are you more like a cat or a lion?
4. Sidenote
   The main subject, followed by a note.
   Example: 7 lessons I learned from my mom (# 4 is my favorite).
5. Keyword
   Keyword: Supporting Keywords.
   Example: Healthy Living: How to live healthy without diary.
6. Promise
   Make a promise of something.
   Example: We can help you get 30% more traffic to your blog.
7. Results
   How to get the desired result in a particular timetable.
   Example: How we increased our traffic by 30% in 7 weeks.
8. News
   A news release.
   Example: News: Cholera outbreak in the city.
9. Action
   The title shows an action, with an action word (for example, NOW)
   Example: Sign the petition NOW.
10. Branding
    The title begins with a formula from this 51, followed by a unique brand.
    Example: 51 Formulas for the best headlines: WA Training by Loes
11. Public
    Public, followed by a question.
    Example: Students! Was this training clear?