1. How-To Posts

Can you precisely say how many times you’ve attempted performing a Google search, but discovered that you were starting your search query with “How to ….”? Anyway, it’s customary. Literally, the “How-to” posts get lots of search value from users. And that’s the most significant reason Google ranks such posts higher in SERPs. So, you need to start writing more how-to articles on your blog.

How come this type of content ranks higher in search results than others? How-to articles contain information that teaches people how to do certain things which pertain to them and their business. And that is fundamentally what most users search for when they use Google Search. They want to learn how to write a quality blog post, how to build a mobile app, how to get approved for Google AdSense, and, of course, how to do just anything that pleases them.

2. Create Video Resources Online

These days, Google tends to award good rankings to lots of YouTube videos.

There are countless hours of video content online and YouTube is known to be the second most visited website ever online while Google is the first most visited site, and Facebook likely following YouTube.

From a study, more than 5 billion videos are watched on YouTube every day online and Google loves video content to the core.

If you’ve not been getting rankings with your traditional text-based content and resources, why not give videos a try? Whether you’re going to embed YouTube video content on your blogs directly or simply create straight away on YouTube, you’re going to rank in SERPs.