5. Create Ultimate Guides

In building brand authority, ultimate guides are proven to be the go-to resources. But not that alone, ultimate guides are extraordinarily great for higher rankings. You asked why? This is because Google admires them.

An Ultimate guide delivers in-depth information on any topic that is written about and thus, both the readers and search engines trust such. An ultimate guide is a long-form piece of content that is extensively written to educate the audience on any given topic. It contains all the vital information that a reader would need to learn about the topic such that readers wouldn’t need to find more information anywhere else.

When people begin to find such detailed information on your site, not alone that they will recognize you as an authority blogger in your specialty, but they will also trust you more and more and won’t hesitate to keep coming back to check for more useful and detailed information.

And to have it all crowned for your effort, Google and other major search engines will start improving your site in search results.