Tip# 3 Provide answers
When you use Google, it’s normally to search for an answer to a question, right? This is why it is important to provide your readers with answers. Be thoughtful yet thorough in your explanations. Do not tell your readers what to do, rather provide them with the information and the opportunity to make the decision for themselves.
Be Accurate!
Be sure that you have the correct facts or else this could hurt your reputation and image. Your goal is to gain the trust of your readers. This trust could result in increased shares whether it be through social media or even word of mouth. The more your content is shared the greater your reach is and the higher your chances of obtaining leads are.
A single post you make is a reflection on you and your site. This is why it is important to write well-written accurate content.
The facts: A bad experience will reach 2x as many eyes/ears than a good experience would.
So remember: RESEARCH, RESEARCH, RESEARCH!!