Step 5 - Build Authority Backlinks

Backlinks are very important metrics that search engines make use of in order to determine the search ranking of your site or blog. Google looks first at the authority of backlinks to your site before it considers the total value of those backlinks.

This means you have to develop and follow through a backlink building strategy follow through a backlink building strategy for your site. One of the ways to earn backlinks is through guest blogging on sites that are related to your business or in the same niche.

Also, you can reach out to friends, colleagues and and earn backlinks from them. The most important means of gaining quality backlinks from authority sites is the creation of high-quality content.

If you are able to publish original research or report that is very important to your industry, you will find other sites linking to your content.

Conclusion

Learning and applying SEO techniques may seem like a daunting task for those who are new to it. However, you can make the journey faster by learning from those who have already taken the SEO path ahead of you.

This guide does just that by giving you 5 easy-to-follow steps to optimizing your website for Google search.