Links are a significant part of online marketing. And, more particularly, attracting, earning and hunting down for links to your blog from social media fans and industry-related blogs are a crucial part as well.

Links are important not alone because they help drive blog traffic but because they are an extremely crucial ranking signal in Google’s search algorithm. Links continue to be a top tenable metric for ranking blogs. Google pays specific attention to the quality of links that point back to your own blog. Literally, the difference between success and failure is strictly determined by the kind of links pointing back to your site.

There are numerous techniques to earn links. We have what others refer to as white hat technique (The natural approach). More like public relations than search engine optimization, here’s where you have a blog dedicated to a specific topic, and you get in touch with people who truly care about that particular topic and recommend your site to those who might be interested in what you blog about.

The ultimate objective is to ensure they link back to your blog, either in a resource, blog post, or whichever. This is what we call earned links and can be extremely crucial factors for Google and most major search engines. The aim is to have more people who are passionate about a specific topic link to more quality content than to ditch.