Step 3 - Craft Compelling Headlines

For SEO to be successful, you've got to create content for humans and also for the search engine algorithm. Google algorithm may be able to get your web posts on the first page of SERP (Search Engine Results Pages) but it won't get you the clicks.

That's because people must find your titles and headlines compelling enough before they click on them. That's why you should focus more on your audience when crafting titles and headlines for your content.

There's no one-size-fits-all solution for creating compelling titles and headlines, but a few tips to guide you. Create titles that answer the questions that your target audience is asking.

Also, ensure that you include your target keywords in the titles and headlines of your content. Copywriting rules for crafting compelling headlines require that they provide a unique value, and are urgent and ultra-specific.

Step 4 - Optimize Images

Images are content assets that can help improve the visibility of your brand through Google image search. However, to get the needed exposure, you need to optimize your images.

The first thing you need to do is label all images on your site with the appropriate names. If the image is about a brown eagle, then it's better to label it as brownEagle.jpg. The proper labeling of images helps Google crawler better understand what the image is all about.

Also, to optimize your images, you will need to include alt texts and clear descriptions for all images featured on your site.